web DESIGN + COPYWRITING
A GOOD ARTIST WEBSITE DOESN'T JUST DISPLAY YOUR PORTFOLIO, IT'S A PORTFOLIO PIECE IN AND OF ITSELF.
Beyond a beautiful and easy to use Wix or Squarespace website, sites created with Casey have powerful website copy that gives your work context, positioning it meaningfully within contemporary art conversations. Casey is an expert at helping artists meaningfully organize and categorize their work and craft language that allows it to be understood through a screen, before teaching each client how to keep their site up to date so that it can grow with your practice.
Our main goal is to create a site the positions your work with intention and clarity through thoughtful writing and design, but we also know that the following features can help professionalize your practice and take your work to a new level:
purchase or
transfer domains
setup a professional email address
publish an events calendar
streamline your
commission processes
start & build
a mailing list
set up a self-hosted
e-commerce shop
register students for private workshops
start a blog or
studio journal
THE PROCESS
Phase 1
explore | organize | prepare​
Phase 1 starts with an Artist Interview & Studio Visit where I learn about your practice and get to know your voice before diving into a Digital Asset Audit to pull together all of your materials and identify what we're missing, before finally getting on the same page about how we will pull it all together during a 1-on-1 Organization Consultation.
Phase 2
Write | Design | build
In Phase 2, I get to work crafting website copy and a brand identity that powerfully positions your work before laying out a website that reveals your
story in a clear and intentional way, offers the tools and functionality you need to manage a professional art practice, and that is responsive to all screen sizes and is optimized so that you can be easily found by the right people in search engines.
phase 3
Test | Launch | learn
Phase 3 is about getting you exactly what you need to use your site as a tool to grow momentum around your work and increase your impact. We will embark on up to 3 rounds of edits after extensive testing and getting feedback from your trusted advisors, before launching your site to the public. After launch, we'll spend some time training you on the ins and outs of your site so you know exactly how to use your site to keep it up to date and to leverage it as a tool to streamline your processes so you can do more of the work you love.
select work samples
